'Our efforts are just starting': Zohran Mamdani, Bernie Sanders and AOC mobilize the base ahead of New York City mayoral race.

Just over a week before the NYC mayor's race on 4 November, approximately thirteen thousand people poured into the Queens stadium for the “NYC Not For Sale” event, headlined by Congresswoman AOC, Senator Sanders and the Democratic mayoral candidate Zohran Mamdani.

The historic open-air venue was completely sold out. City residents of diverse ages and origins came together, but it was the younger generation that seemed to bring the excitement.

Many characterized the rally as more than just a rally. It was a occasion of togetherness, discontent and optimism all at once. For one attendee, 23, of Briarwood, the motivation to attend was simple: “I’m here because the system is broken, to be honest with you … and I feel like we should bring about reform as a country, and New York City is definitely the place to start.”

Crowd Energy and Sentiment

For a local resident, 29, who lives in the neighborhood, the vibe of the event reflected something he hasn’t felt in local politics in a long time. “It’s exciting that someone who actually might make a difference is appearing in an area that I’m in,” he said. “If it’s here, it’s like, why not? If we’re not gonna be engaged now, then when is the time?”

Another Forest Hills resident, a supporter, 29, shared a comparable excitement: “I think it’s inspiring to be a part of this movement. We even went out to cast ballots earlier today because we were preparing to be enthusiastic for everything that he’s for.”

The variety of the audience reflected the city itself. established New Yorkers, recent arrivals, working youth and retirees all were in attendance. For Mitch, 68, from Astoria, it was his first rally of the election season. “I’m here because, well, I want to hear what they have to say, and there’s no other viable candidates, in my opinion,” he said.

Key Issues and Voter Concerns

For Mitch, the key issues facing NYC right now are “public security, the trains being safe, and affordability”, adding that while he’s doubtful about whether Mamdani can deliver on all his pledges, he’s open-minded. “I don’t know who’s going to pay for all this stuff he wants done … but I’m going in without prejudice, and just hoping somebody is proposing some options.”

Another attendee, 30, also from the neighborhood, said their main concerns were defending LGBTQ+ equality and tackling the city’s housing and cost issues. “I think the assemblyman is doing a excellent work of addressing everything I’m concerned about,” they said.

Nicole, 30, echoed that sentiment, praising Mamdani’s genuineness: “I feel like Mamdani is very sincere in his responses in a way that isn’t typically seen in most elected officials. He’s a little less empty rhetoric than usual.”

Campaign Messages and Highlights

Mamdani had a clear message he was aiming to get across at the rally; diversity is NYC’s greatest asset. At one point, he had a Jewish leader, a reverend, and an Muslim cleric all on stage together in support of his campaign. Brad Lander, a past contender in this election, also came out to endorse Mamdani.

The senator received the biggest cheers of the evening, tied with only the mayoral candidate. Sanders spoke of the importance of voting for Mamdani to the position of mayor not only for the sake of making the city more economical, but also as a means to make a statement to the former president and the wealthy elites he has in his orbit.

“Ordinary people get one vote,” he said. “Meanwhile, the ultra-rich get the opportunity to spend as much as they want to choose the politicians they want. That is the backdrop in which this election is taking place.”

The state's leader Kathy Hochul was the only speaker met with divided reactions, with the crowd frequently interrupting her speech to enthusiastically shout “Increase taxes on the wealthy!” Mamdani came out at the end of her speech to, quite literally, stand with her, as if to demonstrate the audience the value of her presence and backing.

It was a stark difference to representative Ocasio-Cortez, who spoke just after Hochul and was met with the audience chanting her name.

When it came time for the candidate to take the stage, the audience had been more than sufficiently hyped. As with the recent candidates' forum days earlier, he did not hesitate at taking jabs Andrew Cuomo.

“Let our message ring so loud that he can hear them tonight in his expensive rental,” the mayoral hopeful said. “Let them be so loud that he can hear them even if he’s in the suburbs tonight.”

But Mamdani did not focus excessively on Cuomo, instead devoting the second part of his speech to thanking the alliance who had backed his campaign for the past several months and helped with his record-breaking campaign.

Perhaps the most evocative moment came towards the end, when he asked attendees who had volunteered and canvassed for his campaign to turn on their lights. The arena immediately lit up in a sea of bright phone lights, too many to count.

“We are just getting started. On November 4 we set ourselves free,” the candidate said in his closing words.

Jason Alexander
Jason Alexander

Award-winning journalist with over a decade of experience covering international affairs and digital media trends.